LZ Media Wins "Rising Star of the Year in China's Outdoor Media Industry" Award
With the transformation of the internet media landscape, the terminal advantages of outdoor media as physical scenes have become increasingly prominent. The application of high-tech technologies such as big data, cloud computing, and artificial intelligence has brought new development opportunities to outdoor media. From May 17-19, 2018, the 15th China Outdoor Communication Conference, with the theme of "New Retail, Thriving Outdoor," was held in Xiamen. Through special forums, physical exhibitions, case studies, and technology experiences, the conference showcased the latest research achievements in the outdoor media field and provided a large number of feasible solutions for outdoor media to participate in new retail and help brands enhance their value.
As a leader in the community interactive media industry, LZ Media was invited to attend the conference and won the "Rising Star of the Year in China's Outdoor Media Industry" award. LZ Media is a "community scene interactive consumption media" created by LZMH Network Co., Ltd. It uses community access control as a carrier and is applicable to all consumption scenarios with passenger flow and advertising exposure value, providing advertisers (people with advertising needs) with precise and efficient advertising services.
It is understood that China is currently in a period of accelerated urbanization, with the urban population exceeding 700 million and expected to exceed 900 million in the future. No matter who these people are, they always go home every day. Compared with office buildings, the value of community media has become sharply prominent. LZ Media happens to have the key resources for community scene media applications—the first screen when returning home (exclusive) and the must-install mobile APP for residents. It accurately targets middle-class family audiences in the community, and creates innovative interactive communication methods between advertisers and households around the family home life scene, arousing brand interest, memory, increasing brand favorability, and achieving conversion.
