LZMH Invited to Attend the 2019 JD Global Technology Explorer Conference
On November 19, the 2019 JD Global Technology Explorer Conference was held in Beijing. The annual JD JDD conference has become an industry event in the technology circle. Mr. Zhang Andong, Chairman of LZMH, was invited to attend the conference and officially joined the JD Mome Moxing Program at the digital marketing sub-forum.
In the afternoon, the digital marketing sub-forum with the theme of "Digital Media Integration, Screen Moving Hearts" became the focus of this JDD conference. Chen Lei, Vice President of JD Digital Technology and General Manager of JD Mome, said that as a digital marketing sub-brand of JD Digital Technology Group, JD Mome positions itself as an IoT-based digital marketing platform, aiming to use digital technology capabilities to break the boundaries between online and offline, achieve the integration of data and traffic, add wings to the offline advertising industry, promote the digital and intelligent upgrading of the marketing industry, and at the same time solve industry-related pain points, enhance users' experience and participation in IoT devices. At the event, JD Mome, a digital marketing sub-brand of JD Digital Technology Group, released three important plans, namely the Moxing Plan, the offline portal media matrix, and the M+ Plan.
JD Mome launched the country's first "offline portal media matrix," which classifies head media resources into authoritative portals, landmark portals, county-level portals, community portals, and business circle portals, forming a media matrix covering national gateways, sinking markets, key communities, and business circles.
The Moxing plan supports functions such as target audience restoration and concentration screening, which can help merchants optimize their pre-investment point selection and realize scene marketing in advance; in the investment stage, relying on the logistics network of 140,000 JD express delivery brothers across the country, it manually creates an offline monitoring media map to realize non-electronic screen monitoring and electronic screen monitoring platforms; in the post-investment stage, by reviewing the pre-investment strategy, comparing and demonstrating methods, and restoring the delivery effect from multiple dimensions, it helps to achieve sustainable post-investment optimization and secondary marketing.
LZMH started cooperation with JD Mome as early as 2018 to jointly explore the future trend of offline digital media and the presentation form of media product innovation. This time, being invited to attend the conference and carry out in-depth cooperation with JD Mome, both parties will leverage their respective advantages in products, technology, brands, and resources in related fields to jointly expand related businesses. In the era when the value of the offline digital advertising market is increasingly prominent, both parties are full of confidence in the future of offline digital media.
LZMH is committed to the construction of smart communities. It places its independently innovative patented product "IoT access control intercom system" at the entrance of the community. Its irreplaceable special attribute determines that LZMH has become a leading force in the smart community construction industry, and at the same time, it has also realized its advantages as an offline digital media with must-see, must-hear, strong effect, and high frequency. At present, LZMH has built more than 40,000 media points through community scenarios, covering more than 40 cities, with an average daily radiation of more than 20 million people and serving more than 300 million person-times. Through these smart screen devices, LZMH has built an online and offline full-scene marketing ecosystem for advertisers.
The community access control media interaction scene built by LZMH is a major important scene in people's lives. With the further deepening of digitalization and the online and offline global linkage brought by technological innovation, in addition to achieving precise advertising delivery, it also enhances the audience's marketing experience, which is of great help to improving the delivery effect. Its value is also being recognized by more and more advertisers. Offline digital media is the general trend. We will forge practical skills, take on responsibilities, and be the trendsetter of the times.